From Sushi to Social Media: How businesses Can Learn from Japanese Cuisine
Japanese cuisine has become one of the most beloved and sought-after cuisines worldwide. This is because it's not just about the food but also the culture and traditions behind it. From the intricate preparation to the focus on quality ingredients, Japanese cuisine has a lot to teach us about business and marketing strategies. In this blog post, we'll explore how Japanese cuisine can be a guide for businesses, from sushi to social media. These are traits that can be applied to strategies in your business in a number of ways. Let's explore some examples.
Quality ingredients
The principle of using fresh and high-quality ingredients in Japanese cuisine can be translated into the realm of business, particularly in the context of having the right people, software and tools in place. Is your business driving growth and success using quality “ingredients.” By prioritizing the use of quality vendors and software, your business can achieve the following advantages:
Building a Strong Brand Identity: Just as Japanese chefs take pride in selecting the best ingredients, businesses should prioritize choosing a quality brander to create and support their branding efforts. Sure you can go to Fiverr and 99 Designs and throw together a logo, however you get what you pay for. The long lasting benefits of working with a quality brander to create your brand guide including all your logo variations, colors, typography, and really capture the essence of your business are priceless. By utilizing a high-quality brander, you can ensure that your brand is represented consistently and effectively across various platforms and channels. We love working with Studio Kette. Taylor has a gift for branding businesses and providing businesses with a strategic long lasting edge. Do not go cheap on your brand by creating a “low budge” logo. Hire a quality brander to create a quality brand and provide you with brand assets that will serve you for years to come.
Enhancing Customer Trust and Loyalty: Set a standard of excellence by offering products and services of superior quality is a key aspect of building trust and loyalty with customers. We never recommend just throwing together a low quality product or course. Do not just slop together a $500 course to try and bring in revenue. We are not throwing spaghetti on a wall to see if it sticks. Take pride in what you are delivering to your customers. Make sure it adds value to your audience, is well crafted and is packaged beautifully (even if that packaging is an online course wrapped in an LMS (Learning Management System) such as Kajabi or Passion.io. This can lead to increased customer trust and loyalty. Think sushi and how intentional each piece is you enjoy is presented.
Increasing Productivity and Performance: Companies that invest in quality software and tools can greatly increase productivity and performance in their business. By utilizing quality software and the right tools, businesses can demonstrate their commitment to delivering the best possible experiences for their team (the team is just as important as the customer). This can position them as industry leaders for both how they treat their customers and their team. When your team is more efficient and can perform well, then moral goes up all around. Software and the tools your team uses play a huge role. Have you ever tried to hammer in a nail with spatula? Do you think sushi chefs finely cut sashimi with a butter knife? This would be a frustrating experience. Using quality software that is reliable and efficient can enhance operational efficiency, deliver exceptional experiences, and instill confidence. Make sure you have the right tools for the job!
Just as high-quality ingredients contribute to the success of a dish, the right software and tools can significantly impact a your company’s productivity and performance. Efficient and user-friendly software solutions can streamline workflows, automate processes, and enable teams to work more effectively, resulting in improved overall performance.
Quality people (especially a good brander) and implementing superior software and tools can have a direct impact on your company's bottom line. By optimizing operations, improving customer experiences, and staying ahead of the curve with innovative tools, you can drive growth, increase sales, and position yourself for long-term success.
Incorporating the principle of using high-quality ingredients from Japanese cuisine into the selection people and implementation of software, can lead to a more robust and successful business. Just as Live Large Launch emphasizes the importance of selecting quality over quantity in our approach, businesses should prioritize investing in the right vendors, software and tools to support their efforts and achieve lasting success.
We we say here: “Buy Once, Cry Once”
Presentation
The presentation of food is a critical aspect of Japanese cuisine. Chefs in Japan believe that the way food looks is just as important as how it tastes. They pay attention to every detail, from the color and shape of the ingredients to the arrangement of the dish on the plate. This emphasis on aesthetics and beauty has made Japanese cuisine one of the most visually stunning in the world.
In the world of business, the principle of presenting products in an attractive and visually appealing way can be just as important as the quality of the product itself. By creating visually appealing packaging, ads, and websites, companies can capture the attention of potential customers and increase the chances of making a sale.
One example of a company that has successfully applied this principle is Playboy. The iconic red bunny branding of Playboy is instantly recognizable and has become synonymous with the brand itself. Playboy has also created visually stunning advertisements.
Another example is the fashion brand, Chanel. Chanel is known for its elegant and timeless designs, but the brand's success is also due in part to its visually stunning advertising campaigns. The company has collaborated with some of the world's top photographers and directors to create visually striking ads that capture the attention of potential customers.
In addition to capturing attention, presenting products in an attractive and visually appealing way can also create a sense of luxury and exclusivity. This can make customers feel that they are purchasing something special and valuable, which can lead to increased sales and revenue.
Just as Sushi is so beautifully presented, make sure you look at how you are presenting yourself to your market. How is your images, videos and messaging? Are they backyard attempts gone wrong or did you put thought into how they will be presented. This does not mean you need to hire a professional photographer for everything (although if you can weave one into the budget, it will be well worth it), however it does mean that you really need to think about how you are presenting yourself to the world.
Attention to detail
In Japanese cuisine, attention to detail is considered essential to achieving the highest quality dishes. The preparation of ingredients is carefully planned out, with each step in the process executed with precision to ensure that the end result is as perfect as possible. The same level of meticulousness is applied to the presentation of the dishes, with chefs often spending hours arranging each component to create a visually stunning and balanced meal.
In business, this attention to detail can manifest in a number of ways. For example, companies can ensure that their website is well-designed, easy to navigate, and optimized for search engines. Also, consider how your CRM is set up and the attention to detail that goes into your system structure and foundation.
For example, in your CRM:
How are your lists, tags, custom fields, and labels organized?
How detailed are they in relation to your business?
Do you have a proper blueprint (or playbook) outlining your business infrastructure?
Does your team know how to use your CRM in a level of detail that is empowering them to grow your business and nurture your leads and clients?
In addition to these elements, attention to detail can also be applied to the way you communicate with your clients. This can include crafting clear and concise product descriptions, responding promptly and professionally to clients inquiries, and offering transparent and accurate information.
How are you servicing your clients with great detail, above and beyond?
Customer service
Japanese culture places great importance on hospitality and the concept of omotenashi, or selfless service. This is reflected in the way that customer service is approached in Japanese restaurants, where wait staff and chefs go to great lengths to ensure that every customer has a memorable dining experience. From the warm welcome when you enter the restaurant to the thoughtful recommendations and attentive service throughout the meal, every aspect of the customer experience is carefully considered.
This emphasis on exceptional customer service is not limited to the restaurant industry. It is a core principle that can be applied to your business. By prioritizing the needs and preferences of your clients, your can build a positive reputation and increase client loyalty.
In practice, this can involve taking the time to understand your clients' needs and preferences. Make an effort to exceed their expectations at every opportunity. This can mean offering personalized recommendations, providing prompt and courteous responses to client inquiries, responding on social media (or having your team respond) and going above and beyond to resolve any issues or concerns.
Social Media
Japanese cuisine has become a popular topic on social media platforms, particularly Instagram, where food bloggers and influencers have been sharing photos and videos of their favorite Japanese dishes. The popularity of Japanese cuisine on social media can be attributed to the aesthetic appeal of the dishes, as well as the growing interest in healthy and diverse food options.
In the world of business, social media has become an essential tool for companies to promote their products and engage with clients. By creating visually appealing content that showcases your products/services, you can attract new clients and build brand awareness.
One example of a business that has successfully leveraged social media to promote its offerings is my client, Melissa Neill, a fitness trainer for women over 40. Melissa Neill has become popular among women all over the world. Melissa Neill has built a strong online presence for her brand Body By Bikini by creating visually stunning social posts and a flourishing YouTube channel filled with videos that are natural and relatable. Melissa Neill also heavily interacts with her followers and responds to comments, which has helped to create a sense of community and loyalty among her customer base.
Another example is Tony Robbins, an International Business Strategist and Peak Performance Coach. Tony Robbins has used social media to promote his brand, new podcasts, and trainings as well as to engage with his followers and respond to customer feedback. By creating visually appealing content that highlights his work and messaging, Tony has been able to attract new clients and build a loyal following.
We could not only learn a lot from Sushi, but also from Melissa and Tony (and others like them that have really successfully leveraged social media channels).
Conclusion
In conclusion, Japanese cuisine offers valuable lessons for businesses. From the importance of presentation and quality ingredients to the focus on customer experience and team efficiency, there's a lot that businesses can learn from this beloved cuisine. By applying these principles to your business strategies, you can create a more memorable and meaningful experience for your customers, team and industry…ultimately leading to greater success for your business.
Do you want to explore your software choices for your business, see if your CRM is maximized for your growth goals or just walk through the possibilities?
If so, then reach out and schedule a complimentary consultation with us by clicking here:
https://www.livelargelaunch.com/assessment
Let’s go enjoy some sushi together and explore your options! ;)