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UNLOCKING SUCCESS: MINDSET
Business Tools, Strategy Melinda Schug Business Tools, Strategy Melinda Schug

UNLOCKING SUCCESS: MINDSET

As an entrepreneur (yes you are a business owner), have you ever stopped to ponder the role that your mindset plays in the success of your business? You need to not only think like a coach to get your clients results, but you also need to think like a business owner and get in the right mindset to grow your business. 80% mindset, 20% skill...

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3 marketing campaigns that made us laugh & cry
Business Tools, Strategy, Copywriting Melinda Schug Business Tools, Strategy, Copywriting Melinda Schug

3 marketing campaigns that made us laugh & cry

Marketing campaigns have the power to evoke a wide range of emotions in us. Some campaigns leave us tickling our funny bones with their clever humor, while others tug at our heartstrings bringing tears to our eyes and others just straight piss us off. Let’s explore three unforgettable and controversial marketing campaigns that will hit a nerve. Jeremy’s “Shut Up and Shave campaign,” Bud Light’s “LGBTQ Campaign” and Jeremy’s “He/Him - She/Her Chocolate Bars” made us laugh and cry at the same time and are guaranteed to hit a nerve…

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Your VIRTUAL PEN
Business Tools, Strategy, Copywriting Melinda Schug Business Tools, Strategy, Copywriting Melinda Schug

Your VIRTUAL PEN

In the dynamic world of business, Chat GPT opens up a realm of possibilities for enhancing operations and customer interactions. Discover the diverse ways you can leverage this powerful AI tool to drive growth and efficiency. From personalized customer support and automated lead generation to content creation and market research, Chat GPT can revolutionize your business strategies. Unleash the potential of conversational AI and unlock new avenues for success in the digital age.

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From Sushi to Social Media: How businesses Can Learn from Japanese Cuisine
Strategy, Copywriting Melinda Schug Strategy, Copywriting Melinda Schug

From Sushi to Social Media: How businesses Can Learn from Japanese Cuisine

In the world of culinary delights, Japanese cuisine stands out for its exquisite flavors, meticulous preparation, and artistic presentation. Each dish tells a story, reflecting a rich cultural heritage. But what if we told you that the principles behind Japanese cuisine can offer valuable insights for modern marketing strategies, particularly in the realm of social media?

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Marketing Like a Boss: Lessons from the World of Hip-Hop
Business Tools, Copywriting, Strategy Melinda Schug Business Tools, Copywriting, Strategy Melinda Schug

Marketing Like a Boss: Lessons from the World of Hip-Hop

Hip-hop, once solely a genre of music, has evolved into a cultural powerhouse that stretches far beyond its musical roots. It has undergone a remarkable transformation, emerging as a multifaceted movement that has profoundly influenced society in numerous ways. Its impact can be felt not only in the realm of music but also in the realms of business, sales and marketing.

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WHY SALES IS JUST LIKE DATING
Strategy, Copywriting Melinda Schug Strategy, Copywriting Melinda Schug

WHY SALES IS JUST LIKE DATING

Sales and dating may seem to be two different areas of life, but they have many similarities. Both involve building relationships, creating connections, and effectively communicating your value proposition. Whether you're trying to sell a product or win someone's heart, the principles of persuasion are the same.

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"Where focus flows, energy goes!"

– Anthony Robbins